VIDEO - It Can Wait

The following video is part of the Western Cape Government's Safely Home initiative. The It Can Wait campaign hopes to discourage drivers from using their cell phones while operating their vehicles. For those of us who think that we can safely multi-task while driving the site has this to say:

The bottom line of the situation is that the concept of multi-tasking is a dangerous myth. While our brains can jump back and forth between tasks, we are simply not wired to do more than one thing at the same time. The multi-tasking myth can provide for amusing workplace badinage, but is deadly serious on the road. As the National Safety Council points out, brain activity in the areas that process moving images decreases by over 33% when we are talking on our phone. This means that we effectively become partially blind when we use our cell-phone while driving. This in turn, leads to collisions which can result in deaths and serious injuries. There is no call, and certainly no text message, so important that it is worth a human life: it can wait.