The Traffic Injury Research Foundation announces the release of a community based toolkit for road safety campaigns. The kit is meant to assist a community in the creation of an effective road safety campaign that focuses on issues of local concern. It contains a series of issue-specific fact sheets related to campaign effectiveness, stakeholder engagement, campaign development, messaging, branding, social media and evaluation.
The kit will be developed further in 2016, with proposed topics include distracted driving, speeding, drug-impaired driving, fatigued driving, cyclists and motorcyclists, and off-road vehicles.
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